product
The Key to Niche Marketing is the Right Product PDF Print E-mail
Friday, 14 November 2008 22:01

When you become experienced with niche marketing, you quickly learn that there is one extremely important factor that plays the most important role in determining whether your business will be successful or not. This factor is the original concept of the business itself. It begins with the product that you have selected, as well as your target market niche, and then your unique selling proposition (USP) – as well as the implementation of these elements. If your business idea – primarily, your product – is a good one, and you have applied your techniques properly for the development of your business, then you will be much more likely to be successful in your venture. It’s all a matter of getting off on the right foot.

But just because you know this doesn’t mean that the process will be easy. After all, anybody can recognize that they need a good product in order to build a company to be successful, however, not everybody knows what a good product or business idea really looks like. Let’s look a little bit closer at what a business idea is, and how to recognize if it is a good one.

Naturally, the word “product” is rather self explanatory – it’s either the goods or the services that you will be selling. Equally, the term “target market niche” is becoming more familiar in the business world, referring to the little corner of the marketplace where a particular business places its focus. However, not as well known is the term “USP”, which stands for unique selling proposition. This last term, which is essentially your individual marketing strategy, is what is often lacking in businesses that fail.

The product itself is what you’re attempting to sell. It can consist either of something tangible, such as computers, construction equipment, paper, or shampoo, or something electronic, such as downloadable software, an e-book or e-newsletter, or anything else that can be downloaded or sent over the internet. Even websites can be considered intangible products. Or, your product can be something you provide, such as a membership, a professional service, or anything else that you can do for a customer that you can charge money for. All of these are considered a product, even though they are vastly different. The most defining feature of them all is their value in order to make them sellable. Value is given to a product when it can solve a customers problems, fulfill their desires, or simply make them happier in some way or another.

Your target market niche consists of the people who will potentially become customers and buy your product. When defining your target market niche, you need to make sure that you are working with a size that you can manage, but will still bring in enough income that you will be profitable. For example, if you are running a small business, you need to select a niche that fits your size, and doesn’t put you up against large corporations in competition. Your target market niche also needs to be a group of people that is easily accessible to you. This may be though specialized websites, mailing lists, online forums, or other straight-forward and achievable marketing strategies.

Finally, your USP – unique selling proposition – is the element of your business that connects your product with your target market niche audience. This is the very core of your business concept. To make sure that you’re applying it properly, you need to define it, either in your marketing strategy or your business mission. It is the USP that brings your product out to the people who may potentially buy it, illustrating it as not just an item, but a solution to a problem, or a way to be happier in life. Your USP needs to make your product stand out beyond the rest of the similar products out there, persuading potential customers that your product is the only one that will provide the solution that they’re looking for.

By working all of these three main parts into your business strategy, then you will dramatically increase your chances of having a successful business. So start brainstorming today for the product that you will be able to use on all three of these levels, and you’ll be ready for your successes tomorrow.

Copyright 2006 Mark Nenadic

Mark Nenadic Mark is the director and face behind FifteenDegrees-North http://www.15dn.com, where you will find articles and resources to help with SEO, marketing and Web design.

 
The Confidence to Create Your First Information Product PDF Print E-mail
Thursday, 30 October 2008 05:00

It’s no secret that information products can be a highly profitable online business. For products like ebooks, mp3 recordings and other digital downloads, the start-up and overhead costs are minimal – allowing for a high profit margin. In addition, the ability to attract affiliates with high commission percentage gives you a great advantage in the online marketplace. But maybe you just don’t think your idea is good enough. Or maybe you don’t think you’re a good enough writer. Enough! You’re a smart cookie with great ideas – and with the right plan, you can make your information product a success.

Even though we may have the best intentions, it’s true that just because we think something might be a good information product idea, it may not pan out that way. To feel confident that you should move forward with your project, you need to do your research first.

Here’s some ideas to conduct research:

1. Look for other products on the same topic. If there is no other information product or book on the same topic, that may be a sign that the idea may not be profitable. A bit of competition is a healthy sign of a viable market and if you create a better product and have better marketing; you can blow your competition right out of the water.

2. Promote similar products as an affiliate. Sign up for the affiliate programs for these type of products and sell them through a Google Adwords campaign, to your mailing lists and/or on your website. If they sell, you might just have a winner.

3. Poll your readers and your target market. If you already have a mailing list reaching your target market, poll them on whether they are interested in such a product and ask what kinds of information they’d like included. You can also conduct polls through Google Adwords campaigns and other advertising methods.

Don’t be afraid to spend a bit of money on an advertising campaign to research your ideas. It’s better to spend $50 or so to find out that your idea may not be so fruitful than to spend countless hours developing your product and your marketing to find out you’ve created a dud. And hey, if you’ve done your research, you may find that you may just have a great seller and, in that case, you’ll have found out a lot of useful information by studying your competition and polling your target market. That means you’re REALLY ready to roll with your information product.

But Do You Have Good Enough Information to Share?

Many people seem to doubt their knowledge and expertise, but when they finally get the courage to share what they know, it’s amazing what results come with it. Even if you don’t think you can create your whole information product, there are options to help you along the way.

Here’s some ideas to develop your content easily:

1. Interview industry experts. You can record audio interviews with noted experts and sell the mp3s and transcripts.

2. Hire a ghostwriter to help you. There’s plenty of people who are excellent researchers and can help you put your content together for a fee. And don’t worry; it doesn’t have to cost an arm and a leg. You can use a service like elance.com to find a quality writer to help you write an ebook for a few hundred dollars. The time and agony you save may be well worth it.

3. Answer questions. If you’ve done surveys, you’ll probably have plenty of questions from your target market. So, instead of trying to create all your content from scratch, you can simply answer some of the most frequently asked questions.

Creating your first information product doesn’t have to be complicated. Just do your research and get started. Once you’ve done one, you’ll see how fulfilling it can be…and you’ll be creating your own Information product empire in no time.

Alice Seba is an information marketer that loves to help people create easy-to-manage high-profit information product businesses. Learn how you can stop working so hard and earning more at => http://www.informationproductsweetie.com

 
The 10 Super Unfair Ways of Making Money Online Even If You Don't Have A List Yet PDF Print E-mail
Wednesday, 22 October 2008 11:01

Would you like to find out what those-in-the-know have to say about mailing lists? The information in the article below comes straight from well-informed experts with special knowledge about mailing lists.

Don’t have a list of subscribers? No worries, cause there are a lot of ways to make money online without one. Here are 10 ways on how you can do it:

1. Selling Your Own Products

The undeniable, greatest way to make money online is selling your own products. If you can create a product, an e-book, software, any other digital products, you can create a website, write a good sales copy and market it.

If you choose to sell physical products, eBay is the one of the best ways. You get an exposure of millions and millions of visitors from eBay everyday and it increases your chances of starting out well in making money online.

2. Affiliate Marketing

You can also sell other people’s product and earn commissions for each sale. This way, you don’t need to take a long time in creating your own product and start earning money online. Affiliate marketing is one of the best ways you can quickly generate revenues from the Internet.

3. Reselling

This is done by purchasing the resell rights to a product, selling it and keeping the full profits for yourself. Similar to affiliate marketing, a reseller will be selling other people’s products.

4. JV Brokering

Even if you don’t have a list, you can JV broker with a list owner to sell a 2-tier commission affiliate product. You request the list owner to sign up as an affiliate under you, endorse the products to his or her list with an added bonus or benefit so that it gives their subscribers a better reason to purchase the affiliate product.

Now that we"ve covered those aspects of list, let"s turn to some of the other factors that need to be considered.

5. Graphic Designing

If you know how to create banner ads, buttons, nice images, you can sell your graphic designing service to people who requires it. You can find customers by visiting http://eLance.com, where people search for free lancers to help them on graphic designing, website creation, ghostwriting, copywriting and so on.

6. Website Creating

Similar to graphic designing, but you offer your service of creating websites for people instead. If you are good at creating websites, you can charge up to $500-$1000 for it.

7. Ghostwriting

Can you write articles? If you know how to write well, you can offer your service of writing articles for people behind the scenes. Ghostwriting can be a good job if you understand more specifically on a certain topic and is able to write lots and lots of it comfortably.

8. Copywriting

Copywriting is the job for writing sales letters. It requires a lot of different strategies and persuasive writing to urge readers into buying a product or service. Nevertheless, a good copywriter can charge a very good fee for his or her work, it is considered one of the greatest ways to make money online without a list.

9. Pay-Per-Click

This is where names like Google Adsense, Chitika, and Yahoo Publishers Network are mentioned. You can create websites, place these services’ ads on them and earn a fair commission every time your visitors click on it.

10. Direct Marketing

Although this requires more skills and experience, but you can generate a ridiculously high profit from it. Direct-marketing involves good writing skills, finding a good, responsive and targeted mailing list and advertising your products to its subscribers.

Of course, not having a list of subscribers doesn’t mean that you don’t need to start building one. Make sure for every effort of making money online you will try to build your own list of subscribers, they are the main keys of achieving huge success on the Internet.

Those who only know one or two facts about mailing list can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you"re learning here.

Take action today, and you"ll be guaranteed for success real soon.

Seth Chong is the owner of IMViral, one of the largest, biggest viral Internet Marketing Newsletter which is being spread around the world, you can sign up for the Newsletter(worths $197) for Free at http://www.IMViral.com

 
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